Program History

Formed in April 2002 by the BMW Car Club of America Foundation, the Tire Rack Street Survival safe teen driving program was launched. With the help of several corporate sponsors (BMW of North America, and The Tire Rack), Tire Rack Street Survival was initiated. Tire Rack Street Survival is built upon the premise that ‘safe driving is learned by doing.’ From the outset, Tire Rack Street Survival has always been hands-on and designed to go beyond the typical high school driver’s education program. The program teaches students to avoid accidents by thinking and looking ahead. Tire Rack Street Survival is unique in that it offers students instruction in their own cars so that they learn the limitations of the car they drive daily. We now have the additional sponsorship from Michelin USA and Enterprise supporting our life saving program.

The year 2003 was the pilot year for Tire Rack Street Survival and several successful schools were held around the country. Every year we have grown in the number of schools from New Hampshire to California and Florida to Minnesota. With the help of the BMW Car Club of America, the Sports Car Club of America, the Porsche Club of America and many other car enthusiast clubs we held 101 schools in over 65 locations last year.  Our goal for 2014 is over 110 schools!

Most of us are aware of the carnage that occurs on American highways and good driver education will help reduce accidents. With your support and help, the goal of the Tire Rack Street Survival program will help make our teenagers safer drivers.